We are constantly told that ‘the Customer is always right’, and although we do not disagree, we do believe that the more efficient approach is to think of each client as the most important person in the world (our VIP’s) and of our colleagues as experts in our field (our
Familiarity breeds contempt and complacency is its trusty companion. If allowed to run rampant, they will kill your business.
Resist. Repel. Revolt.